Hot Zone: Bieber Fever Strikes the Viral Video Chart
Like it or not, you still can’t escape Justin Bieber — at least on the Viral Video Chart. The new face of Calvin Klein was unveiled last week as he stripped down for the brand’s newest campaign, “Calvin Klein Jeans Spring 2015.” In the last week, the campaign was viewed more than 20 million times.
Other newcomers to the chart this week include Pepsi MAX’s latest stunt-themed spot featuring a chain reaction using thousands of ping pong balls and mousetraps. Beats by Dre came in at no. 3 with its “Hear What You Want” campaign featuring NFL players Dez Bryant, Von Miller and Richard Sherman as they prepared for this past weekend’s Divisional Round matches.
McDonald’s made an appearance on the chart at no. 6 with its new “Archenemies” campaign, where famous rivals including Spongebob and Plankton put away their differences to enjoy a McDonald’s meal together. Ben & Jerry’s “Pint Sized Answers,” which gives insight into concerns such as where the brand gets their milk, landed at no. 7.
