Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers
AdExchanger |
For Honda and other automotive advertisers, TV tentpole events such as the Super Bowl are their main drivers of brand awareness. But mobile has increasingly emerged as a priority in test budgets since performance-based strategies can affect sales, too, and auto manufacturers want additional ways to remarket to users who, for example, are nearing the end… Continue reading »
The post Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers appeared first on AdExchanger.
