Guinness appoints Golin to lead digital & PR in Singapore
Golin Singapore has been awarded the communications responsibilities for Guinness. Under the retainer, Golin will drive integrated communications across digital, PR and social for both Guinness Foreign Extra Stout and Guinness Draught.
“In Singapore, we’re seeing consumer habits and lifestyles rapidly evolve. As a brand with such rich history, it is important we find a balance between staying true to our heritage and staying relevant to our customers. Golin will play a key role in telling our story the right way, through the right channels,” said Venus Teoh, Head of Marketing, Asia Pacific Breweries.
“Our unique G4 model enables relevant, insights-driven work: we are equipped with a dedicated creative team, digital strategists and media specialists. We look forward to working with Guinness and its other partner agencies to drive even deeper brand relevance,” said Simon Ruparelia, Head of Digital, Golin APAC.
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