GroupM Solution LIVE Panel Connects To WPP Data Assets
AdExchanger |
Beginning Monday, GroupM will offer a solution called LIVE Panel, designed to connect WPP’s data assets (mostly those owned by Kantar and the consumer-surveying company Lightspeed) with the GroupM media-buying agencies. It’s connectivity created by formalized workflow – essentially, LIVE Panel standardizes global data sets. So the biggest beneficiaries are GroupM’s multinational clients. GroupM Analytics… Continue reading »
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