GroupM China’s Chief Digital Officer Tony Chen resigns
Tony Chen, who was promoted to the Chief Digital Officer role at GroupM China and Taiwan in May 2014, has called it quits at the agency. His departure takes place with immediate effect.
It is understood that Mr Chen is headed to the media agency side of the table. However, no details on his next destination were available at the time of filing the report.
GroupM is to yet announce a replacement for Mr Chen’s role even though this was a newly created position at the agency.
At present, Mr Chen’s responsibilities would be divided between Michael Song, General Manager of Business Development at GroupM Interaction; Mickey Zhang, Head of Search and Ecommerce at GroupM China and Craig Zhang, Managing Director of mJoule, overseen by Patrick Xu, CEO, GroupM China.
In his role, Mr Chen led all agency digital teams and GroupM special units to drive the GroupM China digital agenda, offering integrated digital solutions in the areas of search, OTV, mobile, ecommerce, and social. He was mandated with the Group’s real-time programmatic buying strategy and implementation, accelerating digital trading capability through global resources and local partnership. He was also responsible for strategic investment, identifying acquisition targets for China and Taiwan.
Mr Chen has been President of GroupM Interaction China since 2010. Prior to joining GroupM China, he was General Manager for Dell consumer direct business in Greater China. Before that, he was the COO for RealNetworks China, Marketing VP for eBay China, and VP of Operations for Yahoo! China.
