Grey Group Indonesia appoints Novie Andrini as Chief of Strategy & Digital
Grey Group Indonesia has appointed Novie Andrini as its new Head of Strategy & Digital. Based in Jakarta, Ms Andrini will work closely with Ali Shabaz, Chief Creative Officer, Grey Group Southeast Asia and oversee all planning and strategic initiatives (ATL, Digital, and Shopper Activation), and drive future production collaterals along a more digital-centric approach.
A respected veteran of the marketing and advertising industry with 19 years of experience, Ms Andrini joins Grey Group from Indosat Ooredoo, having spent the last five years with the major Indonesian telco. As the Group Head of Marketing Communication and later as Group Head Branding, she implemented various digital initiatives within their marketing functions, and played an instrumental part in their branding campaign. In addition to her expertise in the digital space, her previous leadership roles with TelkomVision, Leo Burnett with clients such as Telkomsel, McDonald’s, P&G, and Lowe & Partners for Unilever Oral Care also saw her manage a full spectrum of account management, public relations, and business development activities.
Ms Andrini recognises the potential to drive change in a creative landscape defined by perpetually-altering boundaries. Highly-passionate about the need for simple yet effective digital strategies that translate into easily-measurable results, she is excited by the convergence of branding and marketing communications in a digital sphere ripe for disruption.
“Joining Grey and its award-winning network of companies represents an incredible opportunity for me. I look forward to bringing a fresh new direction to the agency and its clients, and working closely with the team to take Grey’s digital strategies to a whole new dimension,” said Ms Andrini.
Monika Rudjiono, Chief Operating Officer, Grey Group Indonesia said, “Novie’s vision, and her impressive track record of delivering high-impact digital solutions puts her in a perfect position to drive new growth for Grey. I am certain she will be a great addition and asset to our team.”
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