Great Use Of Social Media Buzz
Yesterday I found this great case on how you can use social media buzz to build awarness, interact with your consumers and get them to spend more time on your site/related content/relate products. Also, this setup can easily be reused for many products adding another dimension to your brand website.
Have a read and let me know what you think:
BBC has just launched a prototype of a service called Shownar, which tracks online conversations on blogs and social media sites about the broadcaster’s programmes. Developed by BBC Vision, the website focuses on discussion about BBC TV and radio programmes that takes place on non-BBC sites, such as personal blogs and social networks like Twitter.
The aim of Shownar is to find out which programmes get the most attention online and also help users to find new shows that may be of interest to them while also linking to the relevant iPlayer content. One of the main goals of the website is to generate links to discussions on external sites. Shownar’s ‘about’ page states that the BBC believes shows are improved by linking them to wider discussion in much the same way as news stories are.
Dan Taylor, senior portfolio executive, internet, for BBC Vision, explains that the service works by tracking inbound links to programme pages on the BBC website, although the corporation is hoping to use intelligent keyword matching too in the future. It is using data from Yahoo! Search BOSS, BlogPulse from Nielsen Online and microblog link tracker Twingly to measure online buzz around its programmes.
“We are also ingesting data from LiveStats, the BBC’s own real-time indicator of traffic,” Taylor says. “Once ingested, this data is processed according to a specially created algorithm to calculate the ‘buzz measure’ for every BBC programme.”
The BBC homepage was the eighth most visited UK website as of June 27th, according to Hitwise.
Source: iabuk.net
