GOSF 2014: Indian e-consumer boosts online traffic by 400%
This year has been a roller coaster for Indian e-shopper as the ecommerce industry flooded the market with heavy discounts during the Diwali sales across platforms such as Amazon, Flipkart and Snapdeal. Further, in tune with the new year shopping sales, a trend in popular in west, Indian e-tailers too introduced offers in bid to catch up with its western counterparts.
In 2012, Google came up with an initiative where several ecommerce platforms such as Amazon, Snapdeal, and ShopClue joined hands to tap on to a larger consumer base during the ‘Great Online Shopping Festival’ 2012 (GOSF). This year CouponDunia has released some numbers which reckon the growth in e-consumers in India over the last year.
According to a research by CouponDunia, a coupon website based out of India, GOSF 2014 has seen a 400 per cent increase in the online traffic and 200 per cent increase in the revenues as compared to that of GOSF 2013. Further, mobile internet has also grown by leaps and bounds registering a 800 per cent rise in online traffic from last year.
GOSF 2014 saw 51.87 per cent of consumer returning for the festival as that of GOSF 2013, while the other half was part of the fresh audience which indulged in the online shopping festive. But disparity among male and female e-consumers in India continues with 63.02 per cent of the shoppers belonging to the male population in the country.
Despite the 800 per cent in the mobile traffic, desktop recorded the highest visits at 60.52 per cent followed by mobile and tablets with 36.82 per cent and 2.66 per cent, respectively. GOSF 2014 saw largest traction from consumer in the age group of 25-34 years which is largely attributed to the tech-savvy population in India with almost 40 per cent of the consumer base this year.
Another popular trend reiterated by CouponDunia is the traction of online shopping in the urban India with metro cities such as Bengaluru, New Delhi and Mumbai leading with the largest share of online consumers. Bengaluru bought 17.16 per cent while New Delhi and Mumbai fetched 16.49 per cent and 10.48 per cent, respectively and consumers from cities such as Hyderabad, Pune and Chennai contributed only in single digits.
Amazon witnessed a 820 per cent jump in the traction as compared to average daily traction seen by the ecommerce giant. Snapdeal and Myntra were not far behind with 553 per cent and 459 per cent increased in traction against non-sale days, respectively. This trend is credited to e-consumers who guided the revenue numbers for ecommerce platform during GOSF 2014.
The ecommerce platforms saw the maximum visits between the 8 am to 12 noon slot at 27.59 per cent while saw the lowest between 4 am to 8 am at 6.87 per cent.
