Google offers video on AdWords
Google is testing an advertising initiative that will allow brands to include videos in their sponsored AdWords listings.
Video Extensions will play in an expandable ’plusbox’ directly beneath standard text ads. Advertisers are charged when a user reaches the ten-second mark in their video at the same maximum cost-per-click bid as a text ad.
Once the video is complete, users can click the link in the ad or the video to go directly to the advertisers’ site. Google claims the initiative benefits advertisers that want to show trailers, product demonstrations or previews.
The company’s AdWords blog reads: “Video Extensions create a richer experience for users and offer more information than text alone can provide. By engaging users with videos on Google, you’re able to combine the benefits of brand advertising with the targeted relevance of search.”
It’s currently in beta testing in the US. It’s not known if it will be rolled out in Europe.
Source: marketingweek.co.uk
