Google extends Universal App Campaigns to iOS
At the annual Google I/O conference, the company launched a new unified app platform and extended its Universal App Campaigns feature to iOS as well. The programme was launched one year ago, and they doubled the volume of app installs driven by ads, and to date Google has delivered more than two billion downloads to developers.
Now the programme is also launching for iOS developers and will extend the reach of its ads. “Now, all app developers can tap into the simplicity and power of Universal App Campaigns to reach billions of Android and iOS users on YouTube, the Google Search App, and the Google Display Network. Universal App Campaigns for iOS are available in beta today and will roll out to all developers in the near future,” said Sissie Hsiao, Product Management Director, Mobile App Ads, Google.
Universal App Campaigns will automate targeting, bidding, and creative generation to find the most valuable users based on the developers in app conversions. “Just tell us the in app events that matter to you, whether it’s reaching level ten in your game, subscribing to your service, or making a purchase in your app, and we’ll do the rest,” said Hsiao.
The company also launched a new app analytics platform Firebase Analytics. Google had acquired Firebase in 2014 and has now relaunched the unified app platform for Android, iOS and mobile web development.
Firebase provides prebuilt engagement and in-app actions that will help manage the conversions and lifetime value for AdWords campaigns and over 20 third-party ad networks.
Google Cloud Messaging is also integrating with Firebase and changing its name to Firebase Cloud Messaging (FCM).
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