Google “Chrome Experiments”:Simple games that demonstrate new technology for consumer interactivity
Mobile Marketing has usually been an “early adopter” of all new mobile technologies: agencies and brands have been good at figuring out how some new technology can be used to increase engagement, demand attention, or build loyalty (think about AR, mobile apps, accelerometers, location, etc.)
Here is a really interesting new technology demonstration from Google, showing off one of the features of HTML 5 that is in Chrome. We don’t think we’ve seen this in a mobile marketing campaign yet, but we’re sure some innovation agency will start soon!
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