Goodway Group Launches Anti-Fraud Initiative; Achieves Sub-1% Fraud Measurement
Initiative follows a comprehensive review of invalid traffic and user anomalies Philadelphia, PA – Goodway Group, a managed services programmatic media firm serving hundreds of advertising agencies and marketers across North America, is launching an anti-fraud initiative after completing a comprehensive review of its invalid traffic and user anomalies. Following the initiative, Integral Ad Science-certified […]
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