Future of outdoor? E-paper…
A Lancome advertisement sporting an e-paper display was recently spotted in a Tokyo train. The display technology looks very similar to E Ink’s Ink In Motion. It seems the Japanese are embracing e-paper signage for advertising faster than anyone else. We will see more of this in the coming months. In addition to POP signage, e-paper is perfect for infrequently updated displays, such as train timetables, cinema listings and restaurant menus.
Source: http://www.epapercentral.com/
