FTC Chair: Don’t Use Bogus Research to Back Health Claims


The Federal Trade Commission has a prominent presence at Advertising Week in New York, giving the agency a forum to remind an audience of advertisers, marketers and their lawyers that it’s keeping a watchful eye on them.

FTC Chairwoman Edith Ramirez kicked off the Better Business Bureau’s National Advertising Division conference today in lower Manhattan with a keynote stressing that marketers must back health claims with sound research.

FTC Commissioner Julie Brill will speak later today at an Advertising Week panel on privacy issues.

Continue reading at AdAge.com

Via AdAge

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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