From Publisher To App Developer: Softonic Engineers A Turnaround

Advertising news

• Top 10 car brands in Southeast Asia 22/11/2024
  Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
• 'All polish, no punch': Adland reacts to Jaguar’s rebrand 22/11/2024
  The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
• Creative Minds: Nutthida Patthanhatirat thrives on big ideas and even bigger dreams 22/11/2024
  This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
• Tech on Me: Apple begins selling News ads directly 22/11/2024
  The shift comes as Apple grapples with plunging iPhone sales, prompting a bold pivot to bring Apple News ad sales in-house. The big question: what’s in it for publishers?
• Campaign Global Agency of the Year: Winners’ reactions from awards night 22/11/2024
  Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
• Campaign Ad Net Zero Awards 2024: Winners revealed 22/11/2024
  The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.
• Monks makes redundancies amid revenue decline and restructuring 22/11/2024
  The agency rebranded from MediaMonks to Monks in July.
• Publicis media pioneer and former COO Steve King leaves after nearly four decades 22/11/2024
  Briton plans to stay involved in marketing and communications world.
• Women to Watch 2024: Meet the exemplary women in APAC marketing and communications 21/11/2024
  Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
• Women to Watch 2024: Margaret Key, MSL 21/11/2024
  As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.