From Kellogg To ComScore: CPG Vet Calls For Unfettered Data Activation In The Ad Space
AdExchanger |
Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the ability to activate “open” data across platforms in the programmatic space, but what’s being done about it? First, marketers need to rethink the way they’ve traditionally tallied… Continue reading »
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