From APAC, BBDO, Leo Burnett & O&M compete for Media Lions
Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55 agencies are from APAC. Australia has the maximum number of shortlists with 13 entries being selected followed by India and China each at eight entries. Singapore and New Zealand have four entries each. Japan and Thailand have three entries in the shortlist.
The agency with the maximum number of entries in the shortlist is BBDO India with five entries.
The entry details are:
| Title | Client | Product | Entrant Company | Country | Agency | |
| LYRIC COKE | COCA-COLA BEVERAGES (SHANGHAI) | COCA-COLA | ISOBAR CHINA GROUP Shanghai | CHINA | ISOBAR CHINA GROUP Shanghai | |
| THE FACE OF LITTER | HONG KONG CLEANUP | HONG KONG CLEANUP | OGILVY & MATHER GROUP HONG KONG | HONG KONG | OGILVY & MATHER GROUP HONG KONG | |
| DONATION POSTERS | PUBLIC TRANSPORT VICTORIA | CHARITY | GPY&R Melbourne | AUSTRALIA | GPY&R Melbourne | |
| CHANGE THE BOTTLE CHANGE THE GAME | LION | BEER | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| I WRAP YOU | STYLINGLIFE HOLDINGS PLAZASTYLE COMPANY | I WRAP YOU | POOL Tokyo | JAPAN | POOL Tokyo | |
| MORNING LIKE A KING | BURGER KING | BURGER KING | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul | |
| HOME FOR HOPE | SAVE OUR STREET DOGS (SOSD) | PET ADOPTION PROGRAM | DDB GROUP SINGAPORE | SINGAPORE | DDB GROUP SINGAPORE | |
| SHARE THE LOAD | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA | BBDO INDIA Mumbai | |
| SOAP BUS TICKET | ASIRI GROUP OF HOSPITALS | ANTISEPTIC | LEO BURNETT SOLUTIONS Colombo | SRI LANKA | LEO BURNETT SOLUTIONS Colombo | |
| #MACITBETTER | McDONALD´S | BIG MAC | DDB Sydney | AUSTRALIA | DDB Sydney | |
| BLACKSPOT BEACONS | TRANSPORT FOR NEW SOUTH WALES | GOVERNMENT | VML Sydney | AUSTRALIA | VML Sydney | |
| THE FRESHEST BILLBOARDS | 3M THAILAND | 3M ZIPPER BAGS | CREATIVE JUICE\BANGKOK Bangkok | THAILAND | CREATIVE JUICE\BANGKOK Bangkok | |
| NZDRONIE | TOURISM NEW ZEALAND | SKI | WHYBIN\TBWA GROUP SYDNEY | AUSTRALIA | WHYBIN\TBWA GROUP SYDNEY | |
| SHARE A WHITE CHRISTMAS | THE COCA-COLA COMPANY | COCA-COLA | OGILVY & MATHER SINGAPORE | SINGAPORE | OGILVY & MATHER SINGAPORE | |
| NIKE LIGHT OF SPEED | NIKE | NIKE ZOOM | MINDSHARE CHINA Shanghai | CHINA | ||
| THE ANTI-ABUSE SOUNDCHECK | FOUNDATION FOR WOMEN | FOUNDATION FOR WOMEN | DENTSU PLUS Bangkok | THAILAND | DENTSU PLUS Bangkok | |
| THE MISUNDERSTOOD SCOREBOARD | ZEE MEDIA CORPORATION | ZEE NEWS | DDB MUDRA GROUP Mumbai | INDIA | DDB MUDRA GROUP Mumbai | |
| TASTE NEEDS NO EYES | THAIRATH TV | THAIRATH TV | BBDO PROXIMITY THAILAND Bangkok | THAILAND | BBDO PROXIMITY THAILAND Bangkok | |
| RADIO’S FIRST FEATURE FILM | HINDUSTAN UNILEVER | CLINIC PLUS | MINDSHARE Mumbai | INDIA | MINDSHARE Mumbai | |
| JOHNNIE WALKER BLUE LABEL – THE GENTLEMAN’S WAGER | DIAGEO | JOHNNIE WALKER BLUE LABEL | PHD SINGAPORE | SINGAPORE | ANOMALY New York | |
| PLAY WITH YOURSELF | THE BLUE BALL FOUNDATION | TESTICULAR CANCER AWARENESS | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney / BANG PR Sydney | |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | CHINA | OGILVY BEIJING | |
| #COLOURYOURSUMMER | COCA-COLA SOUTH PACIFIC | COCA-COLA | UM Sydney | AUSTRALIA | OGILVY & MATHER Sydney | |
| I-PHONE5 CHARGING STATION | PT SAMSUNG ELECTRONICS INDONESIA | SAMSUNG S5 | LEO BURNETT INDONESIA Jakarta | INDONESIA | LEO BURNETT INDONESIA Jakarta | |
| MELANOMA LIKES ME | MELANOMA PATIENTS AUSTRALIA | MELANOMA PREVENTION | GPY&R Brisbane | AUSTRALIA | GPY&R Brisbane | |
| VISUAL DICTIONARY | BRITISH COUNCIL | PRIVATE EDUCATION | GREY GROUP Singapore | SINGAPORE | GREY GROUP Singapore | |
| SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN | BAOBEIHUIJIA | BAOBEIHUIJIA | TBWA/BEING shanghai | CHINA | TBWA/BEING shanghai | |
| CLEVER BUOY | OPTUS | OPTUS NETWORK | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney | |
| HIMINITIATIVE | PHILIPS INDIA | BREAST CANCER AWARENESS | OGILVY & MATHER INDIA Gurgaon | INDIA | OGILVY & MATHER INDIA Gurgaon | |
| SHINE | CANON | CANON CAMERAS | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| DIAPER CHANGING STATION | KAO | MERRIES | DENTSU INDONESIA Jakarta | INDONESIA | DENTSU INDONESIA Jakarta | |
| SHARE THE LOAD | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA | BBDO INDIA Mumbai | |
| HIDDEN SUGAR RECEIPT | COLGATE-PALMOLIVE | SUGAR ACID NEUTRALIZER TOOTHPASTE | RED FUSE COMMUNICATIONS Hong Kong | HONG KONG | RED FUSE COMMUNICATIONS Hong Kong / Y&R Hong Kong | |
| WHAT WOMEN WANT… | PROCTER & GAMBLE | GILLETTE | MEDIACOM Mumbai | INDIA | BBDO INDIA Gurgaon | |
| ADIDAS ORIGINALS #THIS IS ME# | ADIDAS | ORIGINALS | CARAT CHINA Shanghai | CHINA | TBWA\SHANGHAI | |
| SONY SIDELINE CHALLENGE | SONY NZ | SONY a6000 CAMERA | FCB NEW ZEALAND Auckland | NEW ZEALAND | FCB NEW ZEALAND Auckland | |
| VISA_ THE VOICE | VISA INFORMATION SYSTEM (SHANGHAI) | CREDIT CARD | BBDO CHINA Shanghai | CHINA | BBDO CHINA Shanghai / PROXIMITY CHINA Shanghai | |
| PENNY THE PIRATE | LUXOTTICA | OPSM | OMD SYDNEY | AUSTRALIA | SAATCHI & SAATCHI Sydney | |
| THE LIFE SAVING TV PROJECT | KT | OLLEH TV | KOREA TELECOM Seoul | SOUTH KOREA | ||
| LIVE NEWSFLASH BANNERS | NIPPON TELEVISION NETWORK CORPORATION | HAKONE EKIDEN | HAKUHODO Tokyo | JAPAN | HAKUHODO Tokyo | |
| MORNING LIKE A KING | BURGER KING | BURGER KING | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul | |
| MCTOLLBOOTH | GOLDEN ARCHES DEVELOPMENT CORPORATION | McDONALD’S | LEO BURNETT GROUP MANILA | THE PHILIPPINES | LEO BURNETT GROUP MANILA | |
| AIA SPACE TO PRAY AD | AIA INSURANCE | INSURANCE | TBWA\SRI LANKA Colombo | SRI LANKA | TBWA\SRI LANKA Colombo | |
| BREATHE AGAIN | XIAO ZHU | AIR PURIFIER | Y&R SHANGHAI | CHINA | Y&R SHANGHAI | |
| DON’T TRADE ME | PAW JUSTICE | ANTI AUCTIONS | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| DEAR MR. TERRY SAVAGE | INDIAN CONFEDERATION OF NGOS (ICONGO) | APPEAL | BBDO INDIA Gurgaon | INDIA | BBDO INDIA Gurgaon | |
| DONATION POSTERS | PUBLIC TRANSPORT VICTORIA | CHARITY | GPY&R Melbourne | AUSTRALIA | GPY&R Melbourne | |
| MT. FUJI RUBBISH BILLBOARDS | THE FUJISAN CLUB | NPO | OGILVY & MATHER JAPAN Tokyo | JAPAN | OGILVY & MATHER JAPAN Tokyo | |
| THE VETIVER PROJECT | PEERLESS LION CORPORATION | SHOKUBUTSU HANA | TBWA\SANTIAGO MANGADA PUNO Makati City | THE PHILIPPINES | TBWA\SANTIAGO MANGADA PUNO Makati City | |
| ‘MISSING CHILD’ LOCK SCREENS | SAVE THE CHILDREN | SAVE THE CHILDREN | CHEIL HONG KONG | HONG KONG | CHEIL HONG KONG | |
| SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN | BAOBEIHUIJIA | BAOBEIHUIJIA | TBWA/BEING shanghai | CHINA | TBWA/BEING shanghai | |
| #COLOURYOURSUMMER | COCA-COLA SOUTH PACIFIC | COCA-COLA | UM Sydney | AUSTRALIA | OGILVY & MATHER Sydney | |
| TOUCH THE PICKLE | PROCTER & GAMBLE INDIA | WHISPER SANITARY NAPKINS | BBDO INDIA Mumbai | INDIA | BBDO INDIA Mumbai | |
| SHINE | CANON | CANON CAMERAS | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| LIVING MEMORIES | BRAKE | ROAD SAFETY | Y&R NZ Auckland | NEW ZEALAND | Y&R NZ Auckland | |
The Media Jury from APAC includes Gerry Boyle, Global Managing Partner/Chairman – Asia Pacific, ZenithOptimedia, Susana Tsui, Chief Executive Officer, Asia Pacific, PHD Asia Pacific, Chris Nolan, Chief Executive Officer, StarcomMediavest Group, Anna Chitty, Managing Director, PHD, JasminSohrabji, Chief Executive Officer, SE Asia & India, Omnicom Media Group, Motohiro Ando, General Manager and Executive Marketing, Director, Hakuhodo DY Media Partners and Robert Harvey, Chief Executive Officer, Dentsu Aegis Network.
