NEW YORK – Nielsen and FreeWheel announced an agreement that will enhance the measurement process for online advertising campaigns. Drawing upon the in-market demand for Nielsen Online Campaign Ratings, this collaboration will make it easier for FreeWheel’s many major media clients to better forecast, traffic and measure the audiences of ad campaigns online using TV-comparable metrics. This is crucial as media companies seek to fully monetize their online ad inventory, especially leading into the fall TV season.
“Navigating the complex media landscape isn’t easy, but companies like FreeWheel and solutions like Nielsen Online Campaign Ratings—that make it possible to effectively deliver and measure cross-screen ad campaigns—are improving the process day by day”
Beginning in September, FreeWheel will integrate Nielsen Online Campaign Ratings into its video ad management platform, enabling clients to initiate campaign measurement and tag their ads with the click of a button. Measuring the audience for online advertising and providing reach, frequency and gross rating point (GRP) metrics as well as demographics such as age and gender, Nielsen Online Campaign Ratings reports will also be delivered directly into the FreeWheel user interface so the solution is part of media companies’ regular workflow. This “always on” approach, enabled by Nielsen Online Campaign Ratings APIs, stands to significantly streamline the measurement process for joint FreeWheel and Nielsen clients.
In addition to automating tagging and reporting, the integration of Nielsen Online Campaign Ratings into FreeWheel’s full monetization suite will enable FreeWheel’s clients to be able to forecast the on-target campaign delivery of their premium digital video. As a result, clients will be able to better manage their cross-platform video inventory, enabling more efficient audience-rated campaign delivery. This “Ratings-Based Planning” capability will be integrated directly into FreeWheel clients’ existing workflow, easing cross-screen inventory allocation, measurement, and monetization just in time for the launch of the fall TV season.
“Navigating the complex media landscape isn’t easy, but companies like FreeWheel and solutions like Nielsen Online Campaign Ratings—that make it possible to effectively deliver and measure cross-screen ad campaigns—are improving the process day by day,” said Megan Clarken, EVP, Global Product Leader, Nielsen. “This year’s Upfronts and NewFronts showed that advertisers and media brands alike are moving toward integrated campaigns that reach consumers wherever they consume content. We are pleased to strengthen our relationship with FreeWheel and move forward with a collaboration that will make life easier for our media clients—particularly at this critical time.”
“TV is TV wherever it is consumed. Working with Nielsen allows our clients to measure and monetize their TV audiences wherever people choose to access their content,” said FreeWheel co-CEO and co-Founder Doug Knopper. “We are thrilled to be working with Nielsen and, together, are committed to continuing to profitably expand the TV industry to encompass viewing on all screens.”
ABOUT NIELSEN CAMPAIGN RATINGS
Nielsen Campaign Ratings delivers clients comprehensive, comparable metrics for TV and online advertising campaigns. Part of the Nielsen Campaign Ratings product suite, Nielsen Online Campaign Ratings combines Nielsen’s Cross-Platform Homes panel data with aggregated, anonymous, privacy-protected demographic information from participating online data providers. Campaign reporting is available the day after the launch of a campaign, providing vital delivery information in-flight to both advertisers and publishers. Nielsen Cross-Platform Campaign Ratings, also part of the suite, draws upon Nielsen Online Campaign Ratings as well as Nielsen’s proprietary TV data to deliver unduplicated and incremental reach, frequency and GRP measures for TV and Internet advertising.
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
ABOUT FREEWHEEL
FreeWheel manages the economics of content for the enterprise-class world of television, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like ABC, AOL, DIRECTV, ESPN, NBC Universal, Sky, Turner, and Viacom with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.
