Fraud And Data Ruptures Could Spark A Consumer Revolt

Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. As adland moves to clean up the supply chain and weed out fraud, the consumer perspective on data safety risks is becoming an afterthought. FatemehContinue reading »

The post Fraud And Data Ruptures Could Spark A Consumer Revolt appeared first on AdExchanger.


Via: AdExchanger

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