Foxtel tells Australians to ‘Make it Yours’ in new campaign
Whybin\TBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new campaign for Foxtel. Dubbed ‘Make it Yours’, the new marketing push showcases how consumers can stream anytime, anywhere on Foxtel.
The company said in a press statement, “Whether we watch on the couch, on the bus, in the restaurant, or even in the bathroom, Australians are embracing Foxtel’s content as part of the fabric of their everyday lives. Not only are everyone’s programming tastes different, but so is their behaviour when it comes to how they enjoy the content they love.”
The integrated campaign includes a 2-minute cinema blockbuster to launch the upcoming season 6 of ‘Game of Thrones’, as well as five other film executions; and digital, print and social activations. The campaign kicked off on Sunday 20 March and will continue its rollout over the coming months.
Paul Bradbury, CEO Whybin\TBWA said on the campaign, “We are immensely proud of this first campaign that launches a new long term platform idea for Foxtel. The spirit of collaboration and creative excellence working with the Foxtel marketing team and Felix has been evident from our very first meeting.”
Says Rob Farmer, Foxtel’s Director of Content Marketing, “It’s a lesser known fact that every customer can stream Foxtel anytime, anywhere, via our Anytime menu and Go app. Our unmatched investment in content also means that we offer the widest selection of the world’s best new shows, from home and abroad. It’s exciting to launch a long term campaign that can bring all these benefits beyond sport to life. We’ve had a lot of fun making it with the Whybin’s team.”
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