Forrester Foresees A Programmatic Reckoning Amid Ad Quality Push
AdExchanger |
Advertisers will focus less on quantity and more on quality over the next five years. That shift in how they spend their marketing budgets will change the role programmatic – and media agencies – play in the marketing ecosystem. “The days of buying volume are going to reach a point of obsolescence,” said Forrester principal… Continue reading »
The post Forrester Foresees A Programmatic Reckoning Amid Ad Quality Push appeared first on AdExchanger.
