For Publishers, Ad Blocking Is Painful But Don’t Call It An Apocalypse
AdExchanger |
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Ad blocking has all the ingredients for a hot story. There are clear good guys (us publishers, of course) and villains.… Continue reading »
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