Flashtalking Acquires Encore, Adds Attribution Services To Its Offering
AdExchanger |
The ad server Flashtalking added attribution analytics to its platform Tuesday with the acquisition of Encore Media Metrics. The terms of the deal and valuation were not disclosed. “We think there’s a real opportunity in the market by bringing together in a bundle all the options for online advertising programs,” said Flashtalking CEO John Nardone.… Continue reading »
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