Five Reasons Men’s Magazines Had a Very Good 2013


For men’s magazines, 2013 was a very good year.

Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter, with all but one title gaining pages.

The increase comes as many marketers are shifting more of their dollars to digital properties and spending less on magazines. Women’s fashion titles have managed to grow in this climate; industry wide, however, monthly magazines’ ad pages were essentially flat.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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