First Philippine Holdings articulates identity to shareholders
First Philippine Holdings Corporation (FPH) has embarked on a corporate campaign that defines the holding company to its various stakeholders – local and foreign investors, business partners, as well as current and potential employees. The BBDO Guerrero created campaign is initially supported by print ads, billboards and AVPs. The agency has also worked on FPH’s annual report, the design of which is consistent with the total look of the campaign.
The work projects FPH to be ‘Powered by Good’ – a bold yet accurate articulation of what FPH stands for and what everyone at FPH is invested in. It sums up the promise of the values that dictate their work ethics.
It is a theme that runs through its various subsidiaries as First Philippine Holdings Corporation manages various businesses – energy and energy services, real estate, industrial parks, construction and manufacturing. This Lopez Group company pioneers industries and infrastructure that advance national development.
“The whole campaign is freshly visualised in illustration. It’s a young and modern feel to reflect the vibrant energy of the company’s new leadership. And it attracts young talent who may not be aware of the company’s achievements but would want to join and be powered by good,” said Danny Gozo, FPH.
“We are proud of the work and we are happy to have clients that have bought into this vision. They are ruled by humility, a trait that often holds them back from speaking more about the good they do. It’s inspiring to just watch them operate,” commented Tony Harris, Chief Executive of BBDO Guerrero.
