Financial Times refreshes the newspaper for the digital age
The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a newspaper.
The refresh is accompanied by a global brand campaign, developed by Adam&EveDDB. The creative features the new end-line ‘It is what you know.’ It reflects how times have changed and the true advantages propelling this new world are intelligence, ideas and knowledge.
“The refreshed newspaper is an agenda-setting slice of the best of the FT. It complements FT.com and other channels, providing the definitive global perspective on what readers need to know each day. The new FT has visual impact and is easy to navigate, highlighting trends and providing original news, insight, analysis and context,” commented FT’s Editor, Lionel Barber.
The result of user testing and feedback, the new look incorporates several changes and additions such as new custom typeface – ‘Financier’ that is developed with designer Kris Sowersby, new colour graphics and data, new-look front page and several other new sections and changes to the presentation format of the paper.
“This investment underscores our confidence in the unique and lasting value of print, which is profitable on its own before advertising. It is an important part of our multi-channel offering for many readers, who increasingly consume FT journalism in multiple formats. This refresh provides our audience more value and choice,” added John Ridding, CEO, FT.
Hugh Carnegy is appointed Executive Newspaper Editor to oversee print production to run alongside the FT’s 24-hour, multimedia publishing schedule. “Hugh returns from Paris where he has done an outstanding job as bureau chief covering one of the most exciting stories in Europe. His appointment supports our rethinking of the newsroom to ensure FT journalism is dynamic in all formats,” remarked Mr Barber.
