Finally back… + Banner Heat Map
We are finally back after a loooooooooong break! And to kick off, we have a new very useful for all companies running banner display campaigns – The Banner Heat Map:
Today Adform (Ad serving & tracking firm) introduced a new reporting feature – the Banner Heat Map. It allows for deeper analysis of where people interact with your ads, and helps identify what drives consumer engagement.
Example of a Banner Heat Map report that shows clicks concentrate on text and logo
Visualization of clicks on an actual banner can help clients identify banner areas that are most clicked and provide valuable insights on creative execution of the campaign. The Banner Heat Map is a standard reporting feature for all campaigns and heat maps are automatically produced for each ad format.
The Banner Heat Map is also very useful in combination with banners supporting Adform Content Manager – while the Heat Map allows clients to identify the best performing areas; Adform Content Manager enables them to easily edit banner content, thus optimizing campaign performance.
To learn more click here: Adform.com
