Feds: Apple’s Stand Against Us Is a ‘Marketing Strategy’


The Department of Justice and Apple’s dispute over the unlocking of a phone used by a suspected terrorist appears to be getting more strained.

The government has not been happy with Apple, as the company has refused to comply with a court order to help U.S. investigators unlock an iPhone used by one of the shooters in a terrorist attack. Apple’s CEO Tim Cook has been vocal about the issue, calling the order a “chilling attack” on civil liberties that sets a dangerous precedent.

Now the Justice Department is demanding that a judge immediately order that Apple comply with the government and unlock the phone. And according to prosecutors, it’s all part of a brand marketing strategy.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...