FCC Telemarketing Rule Changes Could Mean More Advertiser Vigilance
An upcoming ruling from the Federal Communications Commission could make it more difficult for advertisers to comply with telemarketing regulations.
The commission on Thursday said consumers should be allowed to use robo-call-blocking technologies, and that their phone-service providers would not face legal obstacles when enabling such blocking. The ruling, of which details are expected next week, would also make it easier for people to revoke consent for robo-calls and automated mobile text messages from companies they previously opted to receive messages from. The changes affect how the Telephone Consumer Protection Act of 1991 will be implemented.
It is unclear how the rules will play out, but there is concern that companies would be required to update their phone lists no matter how a consumer asks to be removed from it. Dissenting FCC Commissioner Ajit Pai called this into question in his statement, complete with a McDonald’s-related pun:
