FB gifts marketers mobile app ads options this holiday season
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile devices are a common gift choice in this technological age, making it one of the best times for brands to market mobile apps,” it said.
Facebook has comes out with five tips for effective holiday mobile app advertising. Among the biggest opportunities, targeting the new device users through highly predictable reach can help marketers. Also the app is optimised to reach a specific device such as the iPhone 6, Nexus 10, Samsung Galaxy S5. And with the new app device targeting has been extended to Amazon Fire tablets.
To get the most efficient delivery for mobile app install ads, marketers can choose “Optimize for installs” option. For app launches and major updates, where the goal is broad awareness, reach and frequency buying is effective.
To drive app installs, it can reach the top 25 per cent of users and such lookalike audience. Also, the holiday season provides the perfect time to test new ad creatives. It will enable the marketers to test 5-10 new concepts to improve overall campaign delivery and achieve campaign goals.
Additionally, video mobile app ads will play automatically on Facebook’s News Feed. Advertisers will be able to purchase mobile app ads with video creative through Power Editor.
