FB Audience Network serves ads to 1 billion people
Facebook Audience Network which was launched in October 2014 now serves around 1 billion people around the world, the company said in the latest figures released.
The Audience Network was launched to allow publishers on Facebook to reach beyond the walled gardens of the social media platform.
The latest stats released by Facebook show that over one billion people see an ad through Audience Network every month. Advertisers who opt into Audience Network can reach 16 per cent more people on average than they could by advertising on Facebook and Instagram, the company claims.
Facebook also added new global publisher partners to the network recently, including these partners in Asia:
• BBM (Indonesia)
• BitMango (Korea)
• ETToday (Taiwan)
• India Today Group (India)
According to the latest figures released by Facebook, on average, the advertisers who extend their Facebook campaigns on to the Audience Network see a 12 per cent increase in conversions for website campaigns, and a 17 per cent increase in installs for mobile app campaigns. “In addition, since launching support for video views in May 2016, Audience Network has also yielded high view-through rates for advertisers, with over two thirds of video impressions on Audience Network resulting in 10-second views,” the company statement highlighted.
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