Fansided Tackles Mobile Monetization With Next-Gen Deep Linking

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Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief product officer at Fansided, a Time Inc.-owned network of more than 300 sports, entertainment and lifestyle sites dedicated to fandom. Fansided sites generally only serve two banners – a leaderboard at the topContinue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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