Facebook’s Q3: Sustaining Ad Revenue Growth, And Seizing On Ad Tech
Facebook’s Q3 ad revenue grew 64% in the third quarter, beating Wall Street expectations during a period when the company rapidly pressed its advantage in advertising technology. Between July 1 and September 30, Facebook announced plans to acquire video sell-side platform LiveRail, ramped up volume on its Facebook Audience Network, and rolled out a cross-device identity solution baked into […]
Via: AdExchanger