Facebook users in Indonesia have highest mobile usage rate worldwide
Nearly 63 million people in Indonesia will access Facebook via a mobile phone at least once per month this year, according to eMarketer. This number of users makes Indonesia home to the third-largest mobile phone Facebook audience in the world, after the US and India.
Globally, almost one billion Facebook users will access the social network on a mobile phone at least monthly in 2015, eMarketer estimates.
The percentage of Facebook users who access the platform via mobile phones is higher in Indonesia than in any other country we study; 92.4 per cent of Facebook’s audience there accesses the social networking service through mobile phones at least once per month. That compares with 79.1 per cent of Facebook users in the US and 82.9 per cent in India.
Virtually all mobile phone social network users in Indonesia are mobile phone Facebook users. In all, just under a quarter of the country’s population and 42 per cent of mobile phone users will use their devices to access Facebook at least monthly.
Overall, eMarketer expects 63.4 million people in Indonesia to access social networks via mobile phones at least monthly this year. A majority of mobile phone users in Indonesia will use mobile social networks by 2017, and Facebook mobile phone users will pass the 50 per cent mark in 2018.
