Facebook Reveals New Advertiser Number Flaws
Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers.
This time Facebook said it will tweak how it estimates the potential audience size for new campaigns, an area where advertisers have been saying the figures seemed off.
“We are updating how we calculate the numbers that appear in our estimated reach tool — found when creating an ad,” Facebook said in a blog post on Friday.