Facebook Pushes Back Against Report of Housing Ads Targeted by Race
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising technology is to make it possible to direct different messages to different groups.
“That’s the purpose of this business,” said Christian Martinez, Facebook’s multicultural head, whose job is to help brands create ads for all kinds of groups and target them effectively.
Facebook on Friday found itself pushing back against a ProPublica report that journalists there were able to buy ad ad in the housing category that excluded minorities from seeing it.
