Facebook Instant Articles: A Trojan Horse For Audience Network
AdExchanger |
The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform. Instant Articles does not allow third-party monetization.… Continue reading »
The post Facebook Instant Articles: A Trojan Horse For Audience Network appeared first on AdExchanger.
