Facebook data deals reportedly face criminal investigation: Thursday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Hungary’s government has been encouraging couples to make more babies, and it put up some billboards featuring a lovey-dovey couple to get the point across. But whoever designed the ad picked the wrong stock art, as Orla McCaffrey writes in Ad Age. The man and woman in the ad are famous for modeling in the ubiquitous “distracted boyfriend” meme; he played the guy ogling a random woman, and she played his disgruntled girlfriend. They’re basically the poster children for bad relationships — which made it hilarious to see them in an ad touting family values. Oops.
