Facebook Cuts Brands’ Reach Once Again
Facebook is becoming even more pay-to-play for brands.
Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts that the social network’s algorithms consider “overly promotional.”
The change will not apply to all of a brands’ posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads.
