Ex-Mashable Exec Seth Rogin on Why He Believes in Newspapers’ Nucleus Marketing Solutions
Right now, Seth Rogin is Nucleus Marketing Solutions, the new “marketing solutions provider” formed by Gannett, Hearst, McClatchy and Tribune Publishing and announced Thursday. He’s the sole employee — or will be Monday, when he officially begins as Nucleus CEO.
But that should change soon. “A lot of great people have reached out over the last 24 hours,” said Mr. Rogin.
The goal of Nucleus Marketing Solutions is to pool the reach of the four newspaper giants and to provide advertisers “innovation at scale,” to the tune of a combined 168 million unique visitors. It will supplement but not replace the companies’ existing marketing operations.
