Ex-AOLer Fred McIntyre On Awe.sm, ‘Tectonic’ Shift In Media Landscape

Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to the DNA of cost planning for publishers and marketers. “If you look at media consumption across most categories in television, radio, online and social, they’re going up in each category,” […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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