EVA Airways appoints KRDS SG to boost its presence on Facebook
EVA Airways Corporation, the Taiwanese International Airline has appointed social and mobile Agency, KRDS Singapore as its social media agency tasked with handling the airline’s social media presence on Facebook for the Singapore market. The agency commenced work from February 2016.
The appointment comes after EVA Airways conducted a selection process. KRDS Singapore was selected for its expertise in providing optimal social media strategies for aviation and tourism brands across the globe.
EVA Air is touted as one of the safest airlines in the world and also prides itself on providing one of the most comfortable schedules of its flights to the U.S.A. with up to 65 flights weekly and soon growing to 80 flights per week by the end of 2016.
KRDS Singapore aims to provide an integrated and effective strategy that focusses on the idea that the ‘journey is the destination’. This approach is based on the idea of promoting the flight’s extensive services and to express how the journey to a destination is an essential part of a traveler’s experience.
Commenting on this development, Chia Sy Yuan, Marketing Supervisor at EVA Air (Singapore) said, “As EVA Air introduces new routes, more flight frequencies and better connectivity from Singapore, a stronger emphasis on digital channels has been placed to reach out to our travelers. We are excited to task KRDS Singapore for our Facebook digital strategies and confident with their expertise based on the extensive portfolio of works that have been showcased. We believe this will effectively deliver our key brand messages and grow the confidence of consumers to choose EVA Air as their preferred carrier.”
The strategy aims at promoting EVA Air’s unique offerings include the Premium Economy class called The Elite class. EVA Air is the pioneer of this increasingly popular cabin class, offering travelers more options when they fly. EVA Air also provides the luxurious new generation business class – The Royal Laurel Class. This premium class provides unique in-flight service items like Rimowa overnight kits, noise cancelling headphones and sleepwear which are proving to be well loved by passengers.
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