Ensemble Australia repositions; expands to full service
Ensemble is positioning itself to take on full service creative assignments from marketers in Australia. The agency has introduced design, digital development, in-house production as well as invested in new creative and account service teams.
Ensemble’s move to offer marketers broader creative services tops the agency’s capabilities in integrated solutions that include work in activations, sponsorships and content creation.
“We are aiming to shift to a new way of viewing creative. We are also accelerating our capabilities to create the most talked about and contagious ideas for brands that spread beyond paid media and deliver real world impact. We have increasingly been providing full service integrated solutions for clients. The feedback is it’s working, so the expanded capability is a logical progression,” said Ensemble Australia CEO, Justin Ricketts.
Key new Sydney appointments include Lucy Kough as Senior Creative, following six years at BMF and content specialist Grant Anderson after three years at Network 10. In Melbourne, Julie Anne Longano has joined as Account Director to service Ensemble’s growing Melbourne client list. Ms Longano was previously a Group Sales Manager at Southern Cross Austereo and Group Account Director at Thinktank Social.
In addition to full-time hires, Ensemble has also introduced a ‘Creative Council’, engaging senior art directors and copywriters on a regular basis to further elevate creative solutions for advertisers.
Henry Tajer, Executive Chairman of IPG Mediabrands Australia, said, “Ensemble’s new moves were natural next steps for the business. They are masters at engaging brands with people. The business has been a total success story since it started and bringing top-level advertising creative into the mix brings another platform to their already unique consumer engagement capabilities.”
Mr Ricketts added, “We recognise that contagious ideas are collaboratively developed and can be executed across any channel. By adding new senior resource and integrating our new craft streams, we now have an efficient and effective in-house approach to not only developing contagious ideas for brands, but to execute and spread the ideas in the channels where they naturally live and breathe.”
