Email Matching Solutions Promise To Connect Offline And Online Data

Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data. The first was the acquisition of Rapleaf, a provider of email marketing personalization solutions, by email data services provider TowerData. And Facebook announced it was adding a feature within Custom Audiences that links offline […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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