EBay Names CMO Following Split From PayPal
EBay has hired Suzy Deering, former CEO of digital advertising agency Moxie, as its chief marketing officer of North America, the company announced today. The move comes as the online marketplace looks to rebrand itself after splitting with digital payment service PayPal last month.
“EBay is redefining itself with a more aggressive focus on retailing,” the company said in a statement. “As CMO, Suzy will help connect eBay’s customers to the things they love and need, and she’ll bring innovation, a strategic marketing perspective and passionate voice to eBay’s online and offline marketing programs.”
Ms. Deering, who previously served as VP-advertising at Home Depot and held marketing roles at Verizon, is expected to use her experience in marketing, brand strategy, data and media to reshape the brand, which marks its 20th anniversary next month.
