eBay is the most popular retailer on mobile, beats Amazon
eBay has turned out to be the most sought-after retailer on mobile, beating Amazon, Argos, Tesco and John Lewis in the process, according to Ofcom’s Communications Market report.
The report claims that eBay has a mobile reach of 38 per cent, as compared to Amazon’s 28 per cent. Tesco and Argos trailed behind with 13 and 12 per cent respectively.
“Despite having similar reach across the entire digital audience (57% for eBay and 56% for Amazon), the two most popular retail sites saw different patterns of access by their consumers. Visitors to Amazon were more likely than visitors to eBay to use a laptop/desktop computer, and were much less likely to access the site on a mobile device (whether through a browser or an app,” said the Ofcom’s report.
