DynAdmic Introduces Cookie-Less Solution Worldwide to Save the Programmatic Advertising Landscape
While e-privacy and cookie laws are being discussed, DynAdmic has developed a proprietary solution to buy video advertising inventory based on audio recognition
SOFIA ANTIPOLIS, France – DynAdmic developed a proprietary audio recognition technology that allows advertisers to access programmatic ad inventories and continue to reach their audiences, with or without cookies.
“We scan the URL and site and video content to ensure a safe environment and exclude videos containing violence, obscenity, fake pre-rolls, or too amateur.”
Until now, advertisers relied on two main technologies to access RTB inventories efficiently:
- cookies: to target specific audiences
- page & site scan: to ensure brand safety and help with targeting
With the increasing concern about online privacy, third party cookies are being blocked worldwide, thus, affecting the targeting capabilities of most buyers and sellers of programmatic inventory.
Convinced of the benefits and depth of audio information, DynAdmic developed a proprietary technology that analyzes the audio track of a video and extracts keywords and context. Advertisers can target viewers’ interest by choosing from 36 categories or targeting specific keywords, the equivalent of “Google Adwords” for videos.
DynAdmic’s proprietary technology enhances brand safety, adding a layer of protection based on the video’s content. “Our inventory is as premium as it gets,” Bruno Champion, co-founder and CTO says. “We scan the URL and site and video content to ensure a safe environment and exclude videos containing violence, obscenity, fake pre-rolls, or too amateur.
In addition to its capability to hyper target and enhanced protection, their CEO Stéphane Bonjean believes the biggest benefit will come from customer experience resulting in increased engagement. Today, online viewers complain about the lack of relevancy between the ads and what they are watching. People expect to have ads targeted to their current interest, not in something they saw two weeks ago or viewed by another user. DynAdmic real-time targeting brings real-time relevancy.
So far DynAdmic is the only company that has decided to bet on audio targeting for video and it seems to be paying off. Clients report increased engagement at lower Cost Per Views (CPVs). They just opened their third office in Brazil, the second largest market after the US for both Facebook and Youtube.
About DynAdmic
DynAdmic, is a marketplace that allows media buyers to purchase premium online video advertising inventory through a proprietary audio recognition technology that targets specific audiences based on the video’s content.
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