Down With Excel! The Globe and Mail Streamlines Yield Management
Canadian newspaper The Globe and Mail can forecast revenue and optimize yield across its direct-sold and programmatic inventory, using a partnership between yield management firm Yieldex and ad tech company AppNexus. When the publisher signed up with Yieldex at the beginning of the year, it didn’t support AppNexus until The Globe and Mail requested it, […]
Via: AdExchanger
