Digital Media on Par with TV as Primary Source of Information on Political Candidates and Issues for Registered U.S. Voters This Presidential Election Season, According to IAB Research
U.S. Hispanic & African-American Voters More Likely to Get Political News via Mobile ‘Political Influentials’ Much More Reliant on Digital Media than TV PALM DESERT, Calif. – Digital media has reached parity with TV as a primary information source about presidential candidates (61% for both digital and TV) and political issues (67% for digital vs.
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