Digital Measurement Goes OOH; Twitter Paid Less For TellApart Than Reported
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Billboards Have Eyes Billboards are nice, but it’s hard to get granular metrics around a sign in the street. Aiming to change that, iHeartMedia subsidiary Clear Channel Outdoor Americas unveiled a program called RADAR that uses location data from PlaceIQ, Placed and AT&T… Continue reading »
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